Inside Frugal Chic® HQ: what I’m investing in right now
Frugal Chic® #54: A behind-the-scenes breakdown of the expenses helping me buy back time, protect my energy and grow the business.
I’ll be honest: I fell off with the paid newsletter for a while.
Not because I didn’t care about it, but because I wasn’t totally clear on what should live here versus what should stay on the main newsletter. The more I’ve thought about it, the clearer it’s become. My main newsletter is for personal finance, investing, money mindset and Frugal Chic® as a lifestyle philosophy.
This space is different.
This is where I want to talk about business, content creation, marketing strategy, behind-the-scenes decisions, mistakes I’ve made, what I’m investing in, and the things I don’t always want to share publicly. Basically, the stuff that feels too specific, too revealing, or too “inside the business” for the main audience. As the name suggests, it’s Frugal Chic® HQ.
In this issue:
Why I finally hired help after doing everything myself for too long
The creator subscriptions I actually pay for
How auto-DMs helped drive serious digital product sales
Why I’m spending money on editing before the platforms fully pay me back
The difference between being frugal personally and being underinvested professionally



