Whether we like it or not, we are all walking brands.
Your personal brand isn’t just something you create when you decide to “become a brand.” It already exists. It’s what people say about you when you’re not in the room. It’s how your best friend would describe you. That’s your brand.
Now, you could argue this is just giving into capitalism, and you’d be right. Capitalism has forced us to market ourselves: in the job market, dating market, even the friendship market. Some people are more intentional about it, others aren’t. But here’s what’s undeniable:
Your brand matters.
And if you want to get what you want, whether that’s opportunities, connections, or recognition, you have to start thinking about your personal brand, both online and offline.
